Get to Know Your Customers Day — Tips on How to Get to Know Your Customers
Customers are the lifeline of your business. The better you know your customers, the better it is for your brand. This is why companies set aside four days every year to get to know their customers. These days are known as Get to Know Your Customers Days.
Get to Know Your Customers Day happens every third Thursday of January, April, July, and October. As we’ve already had it on 20 January and 21 April this year. We have 21 July, and 20 October left if you didn’t do anything for the first two. It’s a lovely chance to get to know your customer base and increase loyalty, understanding and even friendships.
Why Should You Get to Know Your Customers?
Customers are the life of your brand. It can be easy to get carried away with your creativity while not considering your customers. In the end, you have to understand that your customers’ needs and desires keep you in business.
You need to find an efficient way to get to know them. This is the only way that you can engage them, inspire them and connect with them to benefit your business. Customers have a significant impact on your business.
Get to Know Your Customer’s Day is coming, and it gives you an opportunity to engage. That’s why we thought to share some of what we’ve learned over the years. Here are some important tips on how to get to know your customers effectively.
Tips on How to Get to Know Your Customers
Use Social Media
Social media is helping customers find business all the time these days. You can use it to interact with your customers too. Facebook, Instagram, and Twitter will give valuable insights into your customer. You can get to see their likes and dislikes and learn a great deal more.
These platforms also give you a platform to interact with your customers. The best is that your interaction is visible to all and can be a marketing opportunity. Everyone gets to see how hard you work to satisfy your customers.
Build Communities
You can take it a step further on social media and build an online community. There your customers can learn more about you and your products. It also gives them an opportunity to share their experience and provide you with invaluable feedback.
Hire Customers
Yes, you read that right. Your best customers are passionate about your brand, product, and the services that you offer. If you have open positions and they show interest, invite them for an interview to see if they are a fit. It’s another great way to know them.
Surveys Work
Send out surveys and get to know your customers better. You can use them to find out what your customers need, what they like, and what keeps them coming back to you. You can then leverage on the information you receive.
Create a Customer Profile
Don’t assume what your customer would or would not like. Understand your customers better by creating a profile. With this, you can gauge their needs. Your customer profile should include important things like their likes, dislikes, backgrounds, and other important information.
Host an Event
Events are a great way to get to know your customers, especially if you’re a small business. They are also a networking opportunity and can help you create a buzz around your brand. You shouldn’t underestimate how valuable that face-to-face time with your customers can be.
We understand that big events might not be feasible for some small businesses. In this case, you can always make use of events like trade shows and conferences in your industry. They give you an opportunity to network and put your brand out there.
In Conclusion
Getting to know your customers is important to your business and brand’s success. Get to Know Your Customers Day provides you with an opportunity to do so four days a year. Will you be participating and using the above ideas this year?
See you next week!
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