5 Tips on Building Online Presence as A Supplier
As a wedding supplier, you already know how important visibility is to your business. However, while that once meant flashing signs and billboard ads, things are going online these days. Did you know that most customers go online to research a business, even when it is local?
As a wedding business, Uplanit now understands how important it is to have and utilise your online presence. You need to do this if you want to stand out from your competition. That’s why we’ll share five helpful tips you can use to build your online presence as a supplier here.
What Is an Online Presence?
Many businesses think having a website is all they need to do when it comes to having an online presence. This is not true. An online presence requires your website to be mobile-friendly, regularly updated, and contain up-to-date contact information.
An online presence gives you visibility, shows you are credible, and improves your reputation. With it, clients can learn about your past performance and see your services. Below are the tips on how you can build your online presence as a supplier.
Be Consistent
You, no doubt, by now have pages for your business on multiple platforms. This is good, but you have to ensure that you are consistent across all of them. This means that your messaging and branding has to have a synergy.
A great place to start is by ensuring that your brand colours and logo are the same everywhere. Your tone of communication on them should also be consistent. You can choose to either be professional, informative, or professional. Just make sure to maintain this tone across all your platforms.
This is called giving your business a personality and helps to build confidence in your brand. You can use your company’s values to know what tone works best. Is it service, integrity, transparency, etc.? Then choose which tone best represents this when you are posting publicly.
Learn and Use SEO
Search Engine Optimisation is a way to ensure that your website ranks higher on search engines like Google. It is certainly too broad to cover here. However, there are certain practices that ensure your SEO is good and your page ranks high. Below are some of these practices.
- Make sure that your website works great on mobile phones.
- When making blog posts, use custom URLs and title tags with real keywords. This is better than the default jumbles of numbers and letters.
- Update on your site regularly. This is where things like your blog come in. With your blog, you can include more relevant keywords and keep your site up-to-date with fresh content.
Offer Value
Publish videos, blog posts, and images that are beneficial to customers. It could either fall into the category of entertainment or information. This will make your customers trust and appreciate your brand. The fancier name for this is content marketing.
Customers also better appreciate this information when it is given for free. So, while you can use some to ask for an email or a phone number, ensure to leave some free. As mentioned earlier, you should ensure that whatever you offer fits your brand messaging.
Be Active on Social Media
As a supplier, you can use social media to regularly engage with customers and improve your brand. So, ensure you post regularly and interact with customers who comment. Some experts advise doing this at least once a day.
Social media can also give you a chance to sell some products or services online. Facebook has a marketplace; there are shoppable posts on Instagram and even buy buttons on Pinterest. Check out which platform your customers use often and ensure you are active and noticeable there.
Reviews Are Important
When customers have a good experience with your business, ask them to leave a review. Potential customers read these before they feel that they can trust your brand. So, make sure you display these reviews on your social media, website, and other business pages.
Some of the ways that businesses get reviews from customers are by promising a next-time discount. Your customers could also leave you reviews via platforms like yelp or Google.
NB: Whatever you do, please avoid the use of false reviews. They are often easy to spot and can cause customers to lose faith in your business.
In Conclusion
Building and maintaining an online presence is an important part of your business. It should be a part of your marketing strategy, and you should review how well you are doing regularly. Please feel free to use the simple tips above to get a great start in building your online presence. Can you think of others?
See you next week!
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